The month of October marks the start of provincial road shows by the South African Reserve Bank (SARB), aimed at educating and raising public awareness about the new banknotes, which come into circulation before the end of the year.
The communication campaign around the forthcoming new South African banknote series, depicting and honouring former President Nelson Mandela, was launched in early September by Reserve Bank Governor, Gill Marcus.
Retail malls, transport hubs and pension pay points in urban and rural areas of the country's nine provinces are some of the touch-points that have been earmarked for the public outreach programme.
"We want to reach every South African through this communication campaign. The SARB road show will be in the Eastern Cape region from 2 October to 3 November 2012 to familiarise communities with the new banknotes prior to circulation," says Hlengani Mathebula, Head: Group Strategy and Communications, South African Reserve Bank.
The road shows will include demonstrations with the new banknotes and informative material about the new banknotes will be made available.
"It is our responsibility as the Reserve Bank to protect the credibility of the South African currency. This can only be done by making sure that the public know their money and its distinct features really well," says Mathebula.
Information about the new banknotes is also available across different communication platforms, such as radio, television, billboards, banners, the SARB website, print and online media, including social media platforms such as Twitter, Facebook and mobile device sites.
The schedule for the various regions can be seen at http://banknotes.resbank.co.za/tribute/video-tribute
To keep up to date with the campaign, the public can follow:
Members of the public can post a tribute to former President Nelson Mandela by visiting: http://banknotes.resbank.co.za/banknotes